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Podcast Advertising: Opening new doors for marketers

Mumbai: With ABP Live, Clubhouse, and other similar platforms making the right noise, the long format of audio content has gained popularity, and drawn the attention of marketers too. Previously, podcasts were mostly extended content pieces coming out of radio channels because of their understanding of the medium. However, they have grown immensely over the last few years. ....

Sange Suman , Sumit Awasthi , Car Mein Patrakaar , Personal Finance , For Your , West Bengal , Podcast Advertising , Abp Live , Audio Market , Radio Channels ,

Click now: Spotify adds call-to-action feature to podcasts

Brands can now get one step closer to podcast listeners via Spotify’s new “call-to-action” (CTA) cards. ....

Christine White , Paul Verna , Joe Rogan , Ulta Beauty , Podcast Advertising , D Spend ,

HT Media partners with AdsWizz | Media

Launches FabX, a programmatic podcast marketplace for podcast advertising opportunities ....

India General , Patrick Roger , Ramesh Menon , Gautam Anand , Campaign India , Fever Network , Hindustan Times , Next Radio , Rht Media , Podcast Advertising , Programmatic Advertising ,

New guide helps B2B marketers take advantage of rapidly emerging opportunities in podcast advertising

/PRNewswire/ The CyberWire announced today the release of its B2B Marketer s Guide to Podcast Advertising: how to create tangible demand with a direct. ....

Bennett Moe , Cyberwire Network , Podcast Advertising , Vice President , The Cyberwire ,

Amazon's Alan Moss details Amazon's ad pitch: 2021

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Amazon s ad boss, Alan Moss, said it plans to expand the amount of podcast ad space for advertisers.
The market for podcast advertising is growing as companies look to make it more automated.
He also said that Amazon will roll out remote-control-activated ads this year for TV ad formats.
Amazon wants to make more money from podcasts.
Amazon s ad boss, Alan Moss, told advertisers that the e-commerce giant plans to roll out ads in podcasts.
Amazon acquired podcast firm Wondery last year, which runs host-read ads. Wondery s podcasts include Dear John and Dr. Death. Until now Amazon has not pitched advertisers on an ad network that lets them buy ads in multiple shows. ....

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