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Necessity is the mother of invention, and if you have a lot of kids or a lot of customers, you know slicing up a pizza into equal slices can be tricky. today s el valter pitcher says his product is on the cutting edge of the program. i m andrew, patent attorney. i m greg of ceo. our product, the portion paddle is a cutting tool that cuts equal pizza slices. i dropped it for a problem that my pizza business and the $20 billion pizza industry runs into every day. loss of profits from poorly cut, unequal pizza slices. with the portion paddle, every slice is a profit setter. easily customizable. easy use and easy to maintain. that s why it s so much better ....
Invention. if you have a lot of kids or a lot of customers, you know that slicing up a pizza into equal slices can be really tricky. today s elevator pitcher says his product is on the cutting edge of the problem. hi, i m an attorney and president of neuvo grand. our product is a cutting tool that cuts equal pizza slices. i developed the portion panel for a problem that my pizza business and the $20 billion pizza industry runs into every day. loss of profits from poorly cut unequal pizza slices. with a portion panel, every slice is a profit setter. it is customizable, easy to use and easy to maintain. that s why it s so much better than the competition out there. in less than a year, we sold $45,000 worth. ....
Yes, the slice seems remarkably recession-resistant. so you ve opened new locations? yes, we ve opened five locations in the past year and a half. no way. yes. reporter: that s right. opening stores, hiring workers, and selling pizza. lots of it. albeit cheap. so the 99 cent pizza business is booming? absolutely. reporter: ryan farley is the director of operations for 99 cent fresh pizza. they sell slices for just 99 cents. does it taste cheaper? does it taste cheaper? i wouldn t say this is high-quality pizza but it s not bad pizza either. you get your buck s worth. it tastes like pizza. uh-huh. you won t claim it s the best pizza you ve ever had? no. but it s not the worst. reporter: yes, there is something about pizza. with the cost of dough, cheese and sauce, they make about 30 cents a slice. but sell 500 pies per location per day. not bad. are you guys getting rich doing this? no, absolutely not. ....
Bomb plot. how the fbi stopped an attack on a military recruiting station before it happened. then, fighting back. the white house goes on the offensive, saying that the controversial tax cut deal is the best thing for the economy. then, pie in the sky. everybody wants to get into the pizza business. because everybody eats pizza. what one of america s favorite foods says about our economy. it s thursday, december 9th. from abc news, this is world news now. even in the midst of a recession and tough times people love their comfort food and pizza is high on the list. i do think it s only in new york that you can get 99 cents a slice. i never noticed that before i moved here too. and it s good, too. ....
reporter: but in this sluggish economy, cheap sells. cheese sells. and pizza sells. just ask pizza hut and domino s. pizza hut has lowered the price on every pizza on the menu. reporter: last year, pizza hut introduced a $10 large pie with up to three toppings. their business is up 8% in the last quarter. domino s offers two mediums for $5.99 each. their sales jumped 11.7% in the third quarter. and the success has spread upwards into what s called the casual dining sector. how s the pizza business? getting better all the time. reporter: frank gudara is president and ceo of uno. what are the perils of the pizza business? a lot of competition. everybody wants to get into the pizza business because everybody eats pizza. how has pizza helped you pull out of the recession? pizza in everybody s mind is affordable. as a restaurant, a lot of people come to us because they know we have pizza. and they can afford pizza. no matter what the economy is. ....