Stay updated with breaking news from Frank gudara. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
reporter: but in this sluggish economy, cheap sells. cheese sells. and pizza sells. just ask pizza hut and domino s. pizza hut has lowered the price on every pizza on the menu. reporter: last year, pizza hut introduced a $10 large pie with up to three toppings. their business is up 8% in the last quarter. domino s offers two mediums for $5.99 each. their sales jumped 11.7% in the third quarter. and the success has spread upwards into what s called the casual dining sector. how s the pizza business? getting better all the time. reporter: frank gudara is president and ceo of uno. what are the perils of the pizza business? a lot of competition. everybody wants to get into the pizza business because everybody eats pizza. how has pizza helped you pull out of the recession? pizza in everybody s mind is affordable. as a restaurant, a lot of people come to us because they know we have pizza. and they can afford pizza. no matter what the economy is. ....