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Soul: how Pixar's first Black-led film, on Disney+, is leading a change in animation

The company also formed a Culture Trust of Black Pixar employees, to make sure that representation sat comfortably with them. Ruffin was part of these conversations, and explains that he found the process to be both a refreshing and fruitful one.
“Being part of Pixar’s Internal Culture Trust allowed myself and a group of several other African American Pixar artists to meet and discuss the development and design of Joe’s character.
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“Every session was led with honesty, and it laid out a healthy foundation for open discussions.”
He’s positive about what the release of Soul will mean for Black animation going forward. “The release of Soul means there’s a platform for Black animation and that more stories that can be told, he says. “There’s so much we can learn from each other and through the stories we tell through animation. Regardless of our backgrounds and skin colour, we all share a common desire of wanting to be accepted and loved ....

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'Soul' producer explains how Pixar's 1st Black lead for studio was developed

EMERYVILLE, Calif. With Pixar s newest feature film, Soul, the animation studio finally has its first Black lead character.
From the barbershop where he gets his fade to the design of his facial features, the writers, creators and animators went to great lengths to make the film s protagonist, Joe Gardner, authentic.
And yet, when Soul was first pitched, Joe wasn t the movie s star. In fact, Joe wasn t even in it. Instead, it was the character 22, a soul residing in the film s The Great Before.
22 was kind of the main character, and the whole point of that first treatment was like, 22 didn t want to go to that stinky rock Earth, it just was not worth it. She didn t get it, said producer Dana Murray. How do you prove to a soul that s never been to Earth or lived why life is worth living? We realized quickly, we need to come down to Earth. And that s when we came up with Joe. ....

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