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Hulu generated over $19 million in estimated open programmatic ad revenue in North America in March 2024 on Amazon Fire TV, according to Pixalate’s. ....
Pixalate’s research into open programmatic advertising finds Bundle ID (App) Spoofing is the most common form of ad fraud impacting 429 distinct apps in. ....
Research finds more open programmatic ad spend goes to Roku apps referred to by 2+ Bundle IDs (91%) than the global average across all CTV (89%); Research. ....
Research finds a 20% invalid traffic (IVT, including ad fraud) rate across global mobile in-app open programmatic ad traffic from March 1-17, 2024; ‘Swappy. ....
Research finds Amazon Fire TV apps had the highest CTV app spoofing rate (10.1%), followed by Apple TV (4.6%), Samsung Smart TV (3.4%), and Roku (2.8%). ....