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Ferrari turns to tech industry for its electric era leader

Ferrari turns to tech industry for its electric era leader

MILAN: Ferrari has turned to technology industry veteran Benedetto Vigna to drive the luxury sports car maker known for its roaring, high-octane engines into a new era of silent, electric powertrains.Vigna, 52, currently runs the biggest division of semiconductor maker STMicroelectronics (ST), where he has worked since 1995 and helped pioneer the sensors.

Ferrari turns to tech industry for its electric era leader

Who is new Ferrari CEO Benedetto Vigna?

Why Ferrari picked an electronics pioneer with a degree in subnuclear physics for its new CEO

Why Ferrari picked an electronics pioneer with a degree in subnuclear physics for its new CEO Paul A. Eisenstein © Provided by NBC News Facing an industry shift of seismic proportions, Italian sports car manufacturer Ferrari has turned to the world of electronics for its new chief executive officer, naming 52-year-old Benedetto Vigna to the post, hiring him away from his current position as head of the sensors group at semiconductor firm STMicroelectronics. The highly unexpected move surprised many, including industry insiders, who had expected Ferrari to draw from the luxury or consumer goods sector, if not from the automotive world.

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