Why Ferrari picked an electronics pioneer with a degree in subnuclear physics for its new CEO

Why Ferrari picked an electronics pioneer with a degree in subnuclear physics for its new CEO
Paul A. Eisenstein
© Provided by NBC News
Facing an industry shift of seismic proportions, Italian sports car manufacturer Ferrari has turned to the world of electronics for its new chief executive officer, naming 52-year-old Benedetto Vigna to the post, hiring him away from his current position as head of the sensors group at semiconductor firm STMicroelectronics.
The "highly unexpected" move surprised many, including industry insiders, who had expected Ferrari to draw from the luxury or consumer goods sector, if not from the automotive world.

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