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Drivers have been much less willing to pay to use features relying on pre-installed hardware, such as the heated seats, remote-start function on a key fob, or simply going faster. ....
BMW heated seat subscription service ending overseas, Australian plans unclear drive.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from drive.com.au Daily Mail and Mail on Sunday newspapers.
We've noted several times now how automakers have started taking basic car functions and trying to make them subscription services in a bid to please Wall Street. Mercedes, for example, has started hiding better engine performance behind subscription paywalls. BMW last year decided it was going to make heated seats an $18 per month subscription… ....