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BMW rethinks charging for heated seats via software updates

Drivers have been much less willing to pay to use features relying on pre-installed hardware, such as the heated seats, remote-start function on a key fob, or simply going faster. ....

Ford Motor , Pieter Nota , General Motors , Full Self Driving ,

BMW backs down over subscriptions for heated seats

The move by BMW is an early indication there will be limits for manufacturers to reap new revenue from software-based services. ....

Monica Raymunt , Pieter Nota , General Motors ,

BMW heated seat subscription service ending overseas, Australian plans unclear

BMW heated seat subscription service ending overseas, Australian plans unclear
drive.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from drive.com.au Daily Mail and Mail on Sunday newspapers.

United Kingdom , Pieter Nota , Auto Action , Supercars Collective ,

BMW Backs Off Heated Seats As A Subscription Service Because It Was Stupid And Unpopular

We've noted several times now how automakers have started taking basic car functions and trying to make them subscription services in a bid to please Wall Street. Mercedes, for example, has started hiding better engine performance behind subscription paywalls. BMW last year decided it was going to make heated seats an $18 per month subscription… ....

Pieter Nota ,

Autos stories at Techdirt.

Posts about autos written by Karl Bode ....

Pieter Nota ,