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Top News In Pieter Nota Today - Breaking & Trending Today

BMW Kills Its Craven $18 Subscription for Heated Seats

A spokesperson for the company said that the company is shifting plans away from paywalls on hardware that's already present in vehicles. ....

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BMW Stops Charging a Subscription for Heated Car Seats

It will come as no surprise to anyone (except BMW) that this wasn't popular with customers. ....

Pieter Nota , New Now ,

UAW Is Making Progress With America's Big Three

Plus BMW promises not to charge you for heated seats again, and China thinks hydrogen cars have a future ....

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Burned By Its Heated Seat Subscription Plan, BMW Changes Paywall Strategy

BMW started charging users a subscription fee to access heated seats already in the car. That did not go well, so the company reversed its decision. ....

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BMW Heated Seat Subscription Is Dead Due To Low Acceptance Rate

Due to the low acceptance rate, BMW will eliminate its monthly heated seat subscription as it focuses on paywalling other software-related services. ....

Pieter Nota , Cox Automotive ,