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Thought leadership is about far more than making a few LinkedIn posts, writes Phoebe Netto. Aside from prominent lawyers with high profile cases or constant media appearances, it is often hard for ....
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Pure Public Relations founder Phoebe Netto. Source: supplied. Buzzwords have long been the language of the workplace. For years, we’ve been busy leaning in, moving the needle, pivoting, aligning, moving forward, putting a pin in it, drilling down, holding fireside chats, thinking outside the box, touching base, huddling in, deep diving, running things up the flagpole, shifting paradigms, hitting the ground running, game changing, and pushing back. Since COVID-19 hit, a brand new list of buzzwords has bulldozered its way into our vocabulary, rattling around in inboxes, business press releases and the media on a daily basis. These words are used so regularly that we barely give them a second thought, from ‘unprecedented’ to ‘in times like these’ to ‘the new normal’. Of course, for those who might think ‘unprecedented’ is a tad overused, there’s always ‘unchartered waters’ or ‘uncertain times’. ....
20 April 2021 5 min read In order to build vaccine confidence among the population, the Australian government needs to focus on education and reassurance, writes Phoebe Netto. This article discusses three main ways in which the government or any company can use techniques to overcome customer hesitancy. While the Australian government is caught up in vaccine supply issues, there’s another massive step that has been completely left off the agenda: vaccine confidence. While loud voices shout their strong pro-vaccine and anti-vaccine messages, the government hasn’t done enough work to convince the majority of people who sit somewhere in the middle of the spectrum. ....
How to avoid ‘fake empathy’ by using creativity to solve your customer’s problems How do you achieve true empathy without rubbing customers the wrong way? Here, Coles CMO Lisa Ronson, Wellcom Worldwide’s Bud Peart, and Adobe’s Michael Stoddart explain what empathetic marketing means, how to achieve it, and how to avoid the dreaded curse of ‘fake empathy’. March 2, 2021 8:53 Sponsored by Adobe Last year, McKinsey discovered that 57% of consumers have tried a new shopping behaviour since COVID-19 started, and of that number, 83% intended to continue with that new behaviour. The researchers found that 26% had tried a new retailer or a store or website, of which 90% intended to continue. ....