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How to avoid ‘fake empathy’ by using creativity to solve your customer’s problems How do you achieve true empathy without rubbing customers the wrong way? Here, Coles CMO Lisa Ronson, Wellcom Worldwide’s Bud Peart, and Adobe’s Michael Stoddart explain what empathetic marketing means, how to achieve it, and how to avoid the dreaded curse of ‘fake empathy’. March 2, 2021 8:53 Sponsored by Adobe Last year, McKinsey discovered that 57% of consumers have tried a new shopping behaviour since COVID-19 started, and of that number, 83% intended to continue with that new behaviour. The researchers found that 26% had tried a new retailer or a store or website, of which 90% intended to continue. ....
Coles's CMO Lisa Ronson joins industry webinar on creativity mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
The time for empathetic marketing is now: Here’s how to get it right Join Adobe’s Michael Stoddart and Wellcom Worldwide’s Bud Peart for a webinar that will reveal how to bring empathetic marketing to the forefront and unlock new forms of creativity within your business. February 15, 2021 10:36 Sponsored by Adobe The pandemic has restructured our lives, and in doing so, it’s also restructured what and how we buy. COVID-19 has only increased customers’ desire to try new brands and new products, with research showing that 57% of consumers have tried new shopping behaviours during the pandemic. In order to take advantage of this shift in behaviour, marketers must learn how to create engaging digital experiences that stand out from the crowd. It’s no longer about who can shout the loudest, but who is responding with compassion and empathy. ....