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By the summer of 2021, Phil Maytubby, deputy CEO of the health department here, was concerned to see the numbers of people getting vaccinated against covid-19 slipping after an initially robust response. With doubt, fear, and misinformation running rampant nationwide both online and offline he knew the agency needed to rethink its messaging strategy. ....
Data suggests that the skepticism and misinformation surrounding covid vaccines now threaten other public health priorities, such as childhood vaccinations . ....
As public health departments work on improving their message, the skepticism and mistrust often reserved for COVID-vaccines now threaten other priorities, including flu shots and childhood vaccines. ....