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Why making Pedigree a household name was central to MARS Petcare’s India plan
Ganesh Ramani, General Manager – Petcare at Mars International India Ltd, tells YourStory about the Pedigree journey: the initial phase, the challenges the company faced, and how a focus on creating awareness helped build their brand in a country still learning about pet nutrition and care.
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Pedigree. The brand is owned by
Mars Inc, based in McLean, a US-based private company. The company has seen significant growth over the last few years. Mars International India Ltd has a play in food, pet-food, chocolate and confectionary, and sources say that the combined revenues of all its brands (including Pedigree) is more than ....

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