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BBCNEWS The Media Show August 29, 2021 04:38:00

We could have gone in and said, let s always play that trick, let s always give them pink or green or purple when they don t want it. but, actually, we didn t. actually i think that s the key, hopefully, to it sustaining an audience. layla, you mentioned the cube coming back later this year and, as you say, it had the £1 million specials aired last year. again, for those who haven t seen it, what does phillip schofield guide the viewer through on a typical episode of the cube? well, the cube, it s . a very simple tag line. you have nine lives to playl seven deceptively difficult they look simple, they rej deceptively hard games try and win a quarter of a million pounds. | and inside the confines of the perspex cube, . simple games- are incredibly hard. so, that s the game. there were nine series on itv over the last, . gosh, however many years, 15 years, and it s been off air. i but we did change it ....

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BBCNEWS The Media Show August 29, 2021 14:40:00

But we could have been quite cynical. we could have gone in and said, let s always play that trick, let s always give them pink or green or purple when they don t want it. but, actually, we didn t. actually i think that s the key, hopefully, to it sustaining an audience. layla, you mentioned the cube coming back later this year and, as you say, it had the £1 million specials aired last year. again, for those who haven t seen it, what does phillip schofield guide the viewer through on a typical episode of the cube? well, the cube, it s . a very simple tag line. you have nine lives to playl seven deceptively difficult they look simple, they rej deceptively hard games try and win a quarter of a million pounds. | and inside the confines of the perspex cube, . simple games- are incredibly hard. so, that s the game. there were nine series on itv over the last, . gosh, however many years, 15 ....

The Cube , Layla Smith , Phillip Schofield , Who Haven T , 1 Million , Nine Lives , Tag Line , They Rej , Perspex Cube , A Million ,

BBCNEWS The Media Show August 28, 2021 01:38:00

Been quite cynical. we could have gone in and said, let s always play that trick, let s always give them pink or green or purple when they don t want it. but, actually, we didn t. actually i think that s the key, hopefully, to it sustaining an audience. layla, you mentioned the cube coming back later this year and, as you say, it had the £1 million specials aired last year. again, for those who haven t seen it, what does phillip schofield guide the viewer through on a typical episode of the cube? well, the cube, it s . a very simple tag line. you have nine lives to playl seven deceptively difficult they look simple, they rej deceptively hard games try and win a quarter of £1 million. - and inside the confines of the perspex cube, . simple games- are incredibly hard. so, that s the game. there were nine series on itv over the last, . gosh, however many years. 15 years, and it s been off air. - but we did change it up quite a lot. - ....

The Cube , Layla Smith , Phillip Schofield , Who Haven T , 1 Million , Nine Lives , Tag Line , They Rej , Perspex Cube ,

BBCNEWS The Media Show August 27, 2021 20:36:00

It had the £1 million specials aired last year. again, for those who haven t seen it, what does phillip schofield guide the viewer through on a typical episode of the cube? well, the cube is a very simple tag line. - you have nine lives to play seven deceptively difficult they look simple, they rej deceptively hard games try and win a quarter of £1 million. and inside the confines - of perspex cube, simple games are incredibly hard. so, that s the game. there were nine series on itv over the last, . gosh, how many years? 15 years, and it s been off air. but we did change it up quite a lot. we felt like it needed - new elements to come back, and it wasn tjust £1 million. that was a discussion we had with | itv about creating a stunt week, i | but we felt like a two player game | would make it far more interesting. |we introduced a different lifelinel as a result of that because we felt like it s great to havel ....

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