we could have gone in and said, "let's always play that trick, "let's always give them pink or green or purple "when they don't want it." but, actually, we didn't. actually i think that's the key, hopefully, to it sustaining an audience. layla, you mentioned the cube coming back later this year and, as you say, it had the £1 million specials aired last year. again, for those who haven't seen it, what does phillip schofield guide the viewer through on a typical episode of the cube? well, the cube, it's . a very simple tag line. you have nine lives to playl seven deceptively difficult — they look simple, they'rej deceptively hard games — try and win a quarter of a million pounds. | and inside the confines of the perspex cube, . simple games- are incredibly hard. so, that's the game. there were nine series on itv over the last, . gosh, however many years, 15 years, and it's been off air. i but we did change it