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Majority of consumers concerned about fake user-generated content | Analysis

Nearly two-thirds believe brands should be responsible for combating fraudulent content on their websites.

Andy chakravartyLam stanfordPerformance marketing worldCustomer experienceTake content

What John Lewis $127m deal with Google says about the future of retail

John Lewis Partnership recently announced a transformative $127 million deal with Google Cloud. But industry experts warn it could be some time before the retailer sees a return on its investment.

Andy chakravartyZak mianJohn lewiJohn lewisJohn lewis partnershipGoogle cloud

Marketing in a post-cookie world: It s all about trust and personalisation

Marketing in a post-cookie world: It s all about trust and personalisation
insideretail.asia - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from insideretail.asia Daily Mail and Mail on Sunday newspapers.

Gerry murrayAndy chakravartyWhile chakravarty