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The anti-energy drinks trend: Who will be the Red Bull of relaxation?

There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight. ....

Pepsico Driftwell , Jonny Forsyth , Red Bull , Chill Out , Coca Cola Japan , Energy Amp Sports , Functional Beverages , Functional Beverage ,

The anti-energy drinks trend: Who will be the Red Bull of relaxation?

The anti-energy drinks trend: Who will be the Red Bull of relaxation?
foodnavigator.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodnavigator.com Daily Mail and Mail on Sunday newspapers.

Pepsico Driftwell , Jonny Forsyth , Red Bull , Chill Out , Coca Cola Japan ,

Cereal before bed? Food makers push 'sleep' snacks at night.

Marketing late-night meals as sleep enhancers is a food-industry tactic to create a so-called fourth meal. But some studies have shown late-night snacks can worsen your sleep. ....

United States , Nicholas Fereday , Los Angeles , Pepsico Driftwell , Logan Sohn , Erin Hanlon , Columbia University Irving Medical Center , University Of Chicago , Consumer Brands , Raisin Bran , Fruity Pebbles , Sweet Dreams , Marie Pierre St Onge , Sleep Center , Sweet Dreams Honey Moonglow ,

Consumers prioritizing relaxation as money concerns grow: study

Food industry news, voices and jobs. Optimized for your mobile phone. ....

Pepsico Driftwell , Celestial Seasonings , Brightfield Group , Brightfield Group Evergi , Dive Brief , Millie Gram , Hain Celestial , Tea Well , Beam Suntory ,

Part and parcel: How to create enticing health claims and packaging

Consumers are intrigued by new ingredients entering the functional foods space and are open to trying them but their trust in health claims can be greatly impacted by familiarity and packaging, according to new consumer insights from MMR. ....

Brown Point , North Tyneside , United Kingdom , Simon Harris , Adin Heller , Karen Poole , Pepsico Driftwell , Jennifer Brown , Huxly Global , Babybel Plus , Deux Enhanced Cookie Dough , Twinings Defence , Consumer Attitudes ,