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New Brand World Conceived for PepsiCo s Gatorade Water

New Brand World Conceived for PepsiCo s Gatorade Water
packworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from packworld.com Daily Mail and Mail on Sunday newspapers.

The Daily Heller: Pepsi is Much More Than Soda

PepsiCo VP of marketing on launch of new Rockstar visual identity

Rockstar Energy® kicks off the new year with a dynamic new look and feel as the brand unveils the latest refresh of its visual identity across the full

Watch a talk with Mauro Porcini on PepsiCo s design story

Brands need to apply human-centric design principles to every aspect of their organisation, according to PepsiCo's chief design officer Mauro Porcini.

Doritos Nacho Cheese-flavored booze has just become a reality

Doritos Nacho Cheese chips partnerships have gone to countless places, from "Call of Duty" to virtual concerts with the Netflix series "Stranger Things." One place Doritos has never gone, at least in a way officially sanctioned by parent company PepsiCo Inc, is into alcohol. But this month, th

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