Best Media Info: The change marks the first major overhaul in the brand’s visual identity system in over seven years, including its Zero Sugar variant| Marketing News
- The change marks the first major overhaul in the brand's visual identity system in over seven years, including its Zero Sugar variant, which has seen rapid growth thanks to its refreshingly
Get latest articles and stories on Business at LatestLY. Today, 7UP® is pleased to announce a refreshingly new modern design while elevating its international positioning that adds moments of UPliftment to the everyday. 7UP is on a mission to offer light relief from the mundanities of daily life by bringing moments of UPliftment, positivity and surprise. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. Business News | 7UP is Spreading Moments of Upliftment with Its International Positioning and Refreshing New Brand Identity.