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Currently, the top eight cities contribute to around 58 per cent of the Pepe Jeans business and the rest 42 per cent comes from tier II and below markets. In the premium denim space, Pepe Jeans London is the second leading brand in the segment. The premium denim space is led by US-based jeans manufacturing brand Levi s. ....
Pepe Jeans: "We are seeing accelerated growth in India compared to more mature markets and have outpaced in terms of sales and profit. Also, Gen Z still doesn t have enough money and it is really millennials and Gen Y that will drive the market and we need to make sure the brand fits them," Wartenbergh told ET in an exclusive interaction. "One of the big advantages that India has is they are very close to the suppliers and that helps to be much faster in innovation." ....