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Detailed text transcripts for TV channel - MSNBC - 20111009:11:42:00

Get or couldn t go get. let me say one thing, though, going out and looking for money is very time consuming and it s hard. and if you don t know a bunch of angels to go, it s a lot of time taken out of the company however you want, he s taking money from these guys, at investors. he didn t put a gun to their head, he gave them this choice. and what i really respect about what he did, he was very open, very honest, he said look, here ses situation, you can do this or you don t have to. one employee left. one employee left. and they all went home and talked it over with their loved ones. it sounded to me like they really loved this job. they liked working for him. no argument from me. what if he then gave them a piece of the company? that s what he should have done. you re going to kick in $100,000 here over the next few months. this is what my company s worth. you are now going to be given a piece of this company as if it were but he s just saying i understand. ....

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Detailed text transcripts for TV channel - MSNBC - 20111009:11:34:00

Would do what he did fearlessly, which is to become so committed to their vision that they won t let the world change it, and that was key to steve. that s what made him so great. cash is the life blood of any business. but what do you do when you don t have enough of it? some may call it quits. one entrepreneur made a critical decision that could have easily sent him and his company over the edge. when he was strapped for cash he turned to his employees and asked them to do their part to help save the company by working for free. the idea of going from what paying anyone to today was remarkable. for me it was heart wrenching to do that. rick cochran knows all too well what it s like to be a business owner who s on the verge of shutting his doors. i watched our company struggle at different times and we could have gone out of business so many times. ....

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Detailed text transcripts for TV channel - MSNBC - 20111009:11:32:00

Somebody and yet they ve impacted your life so much that you feel so saddened when something like this happens. worked with steve pretty closely investing in a company that was building software for the next computer back in about 1990, and i can tell you that he is we ve lost something so huge because there are so few people that combine vision with this intense will, and this complete inability to compromise, that vision. you were telling us a story earlier about something you showed him, and it wasn t exactly right. i got thrown all the way out of this office. he went screaming through the hall, saying i never want to see this guy again, because he thought it wasn t going to be ready to ship. and then todd rulon miller, the head of sales, said steve wants to see you tomorrow, i thought he was going to apologize. todd goes no, he s going to shoot you a couple more times. steve and i walked around the campus at next and he said, look, we have to ship this on time. i said steve ....

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