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Marketing Minute: Having women leaders benefits the flooring industry in more ways than one – March 2022

Contributing editor Paul Friederichsen takes a look at the state of female leadership in the flooring industry and makes a case for how the flooring industry would gain with more women at the helm. ....

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2022 Emerging Leaders: These young industry professionals are making their mark in the present while paving the way for the future – Feb 2022

2022 Emerging Leaders: These young industry professionals are making their mark in the present while paving the way for the future – Feb 2022
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What Does A Luxury Brand Sound Like? | Furniture World Magazine

Retail Furniture News: What Does A Luxury Brand Sound Like?, Today a sonic branding renaissance is dawning. As marketers are challenged more and more to break through, they are recognizing that sound is a unique way to make your mark on consumers. ....

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What Does A Luxury Brand Sound Like? - Unity Marketing

Music and sound carry messages and stimulate emotions, just like words and visuals do, but even more so because music is so elementally human. Our hearts beat four-four time. The sound of a brand is at least as important a brand asset as its visual logo. ....

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5 Challenges Every Home Brand Must Overcome To Grow in the U.S. Market

Furniture World News
By Pam Danziger on
4/15/2021
Everyone has heard the adage, “The bigger the challenges, the greater the opportunity,” but often the reverse is true too: The bigger the opportunity, the greater the challenges. Both apply for home brands that aim to grow in the U.S. consumer market.
“A modicum of success in the U.S. is the most common and ultimately the worst outcome,” warns Chris Ramey, partner in American Marketing Group and founder of The Home Trust International. “It drains financial resources and undermines hope for long term success and consumer desire. Your first foray mustn’t fail.” ....

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