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A descriptive or generic word can only be registered as a trademark when the word has acquired a secondary meaning, or if the descriptive or generic word is attached to another word to make up a trademark. ....
Retail Furniture News: What Does A Luxury Brand Sound Like?, Today a sonic branding renaissance is dawning. As marketers are challenged more and more to break through, they are recognizing that sound is a unique way to make your mark on consumers. ....
Music and sound carry messages and stimulate emotions, just like words and visuals do, but even more so because music is so elementally human. Our hearts beat four-four time. The sound of a brand is at least as important a brand asset as its visual logo. ....