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Google Ads turns 22: A look back at the biggest changes and advances in search

A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over. ....

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Google brings Display ads to attribution reports as an open beta

Google brings Display ads to attribution reports as an open beta
Now, advertisers can see Display ads alongside search and YouTube.
George Nguyen on February 18, 2021 at 1:52 pm
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Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta.
How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > Attribution section of Google Ads. After opting in, Display ads will be shown in all attribution reports, along with search ads (including Shopping), and, if they have opted into it, YouTube ads. ....

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