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Online before the super bowl. That number is going up this year. The argument is youtube gives you a bigger audience. You get 61 more views than you do without it. Nowadays, the average price of a 30second ad on Network Television is about 4 million. And thats not counting your cost to produce it. You get free and, as you said, six times more viewers. And a hipper audience. Not that old eer people arent hip, al. Why are you looking at al . You think you should put the full commercial out there . Why not . Or do what some advertisers are doing and just put a teaser out there . Put the whole thing out. Just get it out there. They did that last year with the volkswagen ad. That sure didnt hurt them. There are some Companies Holding out and say they like the surprise element of it. It feels like its all going this way. I suppose if youve got a commercial that has a big sur ....
Like this. I said, its good to see you and they said to me, move, move, i was blocking their view of ed sheeran. For that, ladies, i apologize. It was the last time, it was freezing and the girls lined up. I like his hair. And he has talent. Can we talk about the elephant in this room right now . What . Theres a scent, shall we call it a smell warm frofting t the halls of studio 1a. Whats happening here just because you cant smell it obviously at home, the rich smell of Brussel Sprouts, a certain kind of Brussel Sprouts. Tamron will be cooking for us later in this hour and its a home cooked meal and there have been, shall we say, complaints. There are complaints currently, im listening to them and throwing them away. People keep coming up to me and saying what are you cooking . What is that smell . Its not my cooking. Then what is it . I went to savannahs room and i dont kn ....
Crabs. Does it get any more delicious than this . Coming up, you all were talking about ray lewis whole pregame warmup with that really emotional dance. Coming up, weve got some members of the audience that will teach you the dance. Tamron is already doing it, natalie. While you were speaking, she was doing the dance. The camera wasnt on me. Shell do it for the audience. Ill break it down a little bit later. And lets check in with al and san fran where the party is going on. Some superstars with us. Weve got joe montana, who knows about winning a super bowl or two. And wee got beyonce, who knows about singing at a super bowl or two. And weve got crab coming up, too. Weve got our own crab. Crab, crab and more crab. Weve got sourdough bread. Here in San Francisco. Wow weve got it all for 9. 99. You can get a double. Al, well check back with you. That hot chocolate sounds delicious. I didnt know that san fran was known for crabs. I kn ....
From nbc news, this is today with lester holt and erica hill. Live from studio 1a in Rockefeller Plaza welcome to today on this sunday morning. Im erica hill. Im lester holt. It is that time, isnt it . Super bowl time everybody is ready for the super bowl, whether it is the game or the ads or eating like a pig, we have you covered. Cant you do all . I think you can. I think you are encouraged to. Jenna is in new orleans in the thick of it all. Reporter it is the calm before the proverbal storm. Downtown new orleans, things are good, a couple more hours of sleeps for the fans and the coaches and anyone except for the media. Before tonights big game, we are going to talk about some interesting things. What is it like for the starting quarterbacks . They have to rally the team up, calm the team back down. They have a lot of responsibilities. We spoke to last years super bowl mvp, eli manning and caught up with one of this years st ....