so, we are not sure if the next story is fashion-related, but it s one of the hottest trends in hollywood. another new trend. celebrities and regular folks rushing to take liquid vitamins by getting hooked up to the iv drip. cecelia vega taking a look. reporter: forget gucci and hermes, the hot new bag comes with an iv drip, literally infusing the body with vitamins straight into your veins. it s really like a multivitamin in a bag. reporter: a fad fueled in part by hollywood, celebrities on the liquid vitamin bandwagon, include simon cowell, cindy crawford and madonna. rihanna tweeted this shot, prompting reports she, too, enjoys the so-called party girl drip. the ladies on the view had plenty to say about it. you re not putting a needle in my arm to give me vitamins. reporter: the treatment is
so, we are not sure if the next story is medical fashion-related, but it s one of the hottest trends in hollywood. another new trend. celebrities and regular folks rushing to take liquid vitamins by getting hooked up to the iv drip. abc s cecelia vega taking a look. reporter: forget gucci and hermes, the hot new bag comes with an iv drip, literally infusing the body with vitamins straight into your veins. it s really like a multivitamin in a bag. reporter: it s a fad fueled in part by hollywood. celebrities reportedly on the liquid vitamin bandwagon include simon cowell, cindy crawford and madonna. rihanna tweeted this shot, prompting reports she, too, enjoys the so-called party girl drip. the ladies on the view had plenty to say about it. you re not putting a needle in my arm to give me vitamins. reporter: but the treatment s not just for stars. i m having an iv of b-12 and
into your veins. it appears more and more exhausted americans are hitting private clinics for a pick-me-up. getting hooked up to a vitamin i.v. an energy boosting cocktail infusion. reporter: it s a fad fuelled in part by this photo rihanna tweeted last month. prompting reports she enjoys the so-called party girl drip. other celebrities reportedly on the liquid vitamin bandwagon, either through a single injection or i.v. include simon cowell, cindy crawford and madonna. but it s not just stars. how are you? i feel good. reporter: music executive carmen key gets her drip at this los angeles clinic once a week. instead of feeling like energized you feel alive. so why not just eat a really big salad, pop a couple of vitamins and take a long nap. yeah, that probably would do 4% of what this does.
from pills or even water. now you can drip them straight into your veins. it appears more and more exhausted americans are hitting private clinics for a pick-me-up. getting hooked up to a vitamin i.v. an energy boosting cocktail infusion. reporter: it s a fad fuelled in part by this photo rihanna tweeted last month. prompting reports she enjoys the so-called party girl drip. other celebrities reportedly on the liquid vitamin bandwagon, either through a single injection or i.v. include simon cowell, cindy crawford and madonna. but it s not just stars. how are you? i feel good. reporter: music executive carmen key gets her drip at this los angeles clinic once a week. instead of feeling like energized you feel alive. so why not just eat a really big salad, pop a couple of vitamins and take a long nap. yeah, that probably would do 4% of what this does. reporter: going straight into her veins during the 45-minute