so, we are not sure if the next story is fashion-related, but it's one of the hottest trends in hollywood. >> another new trend. celebrities and regular folks rushing to take liquid vitamins by getting hooked up to the iv drip. cecelia vega taking a look. >> reporter: forget gucci and hermes, the hot new bag comes with an iv drip, literally infusing the body with vitamins straight into your veins. >> it's really like a multivitamin in a bag. >> reporter: a fad fueled in part by hollywood, celebrities on the liquid vitamin bandwagon, include simon cowell, cindy crawford and madonna. rihanna tweeted this shot, prompting reports she, too, enjoys the so-called party girl drip. the ladies on "the view" had plenty to say about it. >> you're not putting a needle in my arm to give me vitamins. >> reporter: the treatment is