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Biscuits, snacks and confectionery manufacturer Parle Products has launched a Valentineâs Day campaign #HarKismiMeinHaiKiss for their popular toffee brand âKismiâ. The nationwide campaign is being rolled out on TV and digital platforms. Parleâs Kismi enjoys immense love among consumers as the brand proposition resonates well with the target audience of young adults. Conceptualised by Rediffusion, the TVC captures the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers. The film showcases the adorable moments of two teens wherein âKismiâ toffee plays the role of a cupid and an enabler. It is built on the brand thought of Har Kismi mein hai Kiss showcasing a cute-awkward moment of a young couple where the flavours of Kismi save the day for them and make it memorable. The film will be released pan-India in Hindi and Marathi languages. ....