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"Since then this picture remains on my wall as a reminder of how it takes not a big budget but a differentiated thought to catch an eye," said Radhika Gupta about Parle-G thank-you note to her. ....
Parle-G, the iconic biscuit brand in India, has remained popular with the masses for decades. It has been a symbol of India s large consuming class, including the poor population. During the COVID-19 lockdowns, Parle-G became a relief food for migrants and donated millions of packs to the needy. Despite challenges like higher taxes and rising inflation, Parle-G continues to dominate the biscuit market and has expanded into premium products. ....