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Before independence, Parle-G was known as Gluco biscuits. However, its production ceased after independence due to a shortage of wheat in the country, a key ingredient required for its manufacture. ....
Parle-G pleasantly surprised fans on Instagram by humorously replacing its iconic girl with influencer Zervaan J Bunshah on the biscuit packet cover, responding to a viral video. The creative gesture garnered praise for its witty engagement with followers. ....
Parle is divided into three brands, including Monaco, Crackjack, and Hide and Seek. In 2013, Parle-G became the first FMGC brand to achieve sales worth Rs 5000 crore in the retail market. ....
"Since then this picture remains on my wall as a reminder of how it takes not a big budget but a differentiated thought to catch an eye," said Radhika Gupta about Parle-G thank-you note to her. ....
Parle-G, the iconic biscuit brand in India, has remained popular with the masses for decades. It has been a symbol of India s large consuming class, including the poor population. During the COVID-19 lockdowns, Parle-G became a relief food for migrants and donated millions of packs to the needy. Despite challenges like higher taxes and rising inflation, Parle-G continues to dominate the biscuit market and has expanded into premium products. ....