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AZ Factory: Alber Elbaz launches his affordable(ish) new label Chloe Street
“When things are not great, we need fashion,” said Alber Elbaz to camera, introducing his much-anticipated new label AZ Factory via a film at Paris Couture Week last night.
The Paris-based Moroccan designer departed his position as creative director of Lanvin back in 2015, following a 14-year tenure in which he was much loved by editors and celebrities alike for his playful yet elegant take on clothes.
While his Lanvin pieces were full of drama and whimsy, Elbaz’s new brand, a joint venture with French luxury conglomerate Richemont, is altogether more streamlined, with an intention to deliver “purposeful, solutions-driven fashion that works for everyone,” said Elbaz in the show notes.