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USC Annenberg School for Communication and Journalism on The Conversation

USC Annenberg School for Communication and Journalism on The Conversation
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Open-Rank Clinical Faculty / Faculty of Professional Practice (Media Economics) | The Journal of Blacks in Higher Education

The School of Communication at the USC Annenberg School for Communication and Journalism seeks a Clinical Faculty / Faculty of Professional Practice to support teaching and scholarship at the intersection of economics and media. ....

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Will Netflix's Bet On Foreign Content Help End Bigotry In US?

As a kid growing up in Italy, I remember watching the American TV series “Happy Days,” which chronicled the 1950s-era Midwestern adventures of the Fonz, Richie Cunningham and other local teenagers.
The show, combined with other American entertainment widely available in Italy in the 1970s and 1980s, shaped my perception of the United States long before I ever set foot in the country. Today, I call the U.S. home, and I have developed my own understanding of its complexities. I am able to see “Happy Days” as a nostalgic revival of an ideal, conflict-free American small town.
“Happy Days” was a product of Hollywood, which is arguably still the epicenter of the global entertainment industry. So recent news that the streaming service Netflix is opening an Italian office and will begin massively funding original local content with the intent of distributing it globally on its platform – following a strategy already launched in other European countries – struck m ....

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Paolo Sigismondi

Paolo Sigismondi’s primary research and teaching interests focus on the phenomena of globalization forged by new technologies and economic forces such as multinational corporations, especially media, advertising and entertainment conglomerates, and their multifaceted economic, political, social and linguistic impact on societies around the world. He graduated summa cum laude in economics from LUISS University in Rome. At the University of Southern California, he earned an MBA from the Marshall School of Business, a graduate certificate in Business of Entertainment from the School of Cinematic Arts, and an MA and a PhD from USC Annenberg. He has more than a decade of work experience in the global media and entertainment industry. He held executive positions with Mediaset and Telemontecarlo, two leading European media holding companies; in the United States, he worked at the world headquarters of Warner Bros. Entertainment. ....

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