They have this amazing curiosity about the world. Theres this willingness to follow the threads of interests, not being clear where those threads will take them. In my book i talk about this as a slow hunch, this idea innovation doesnt often come from lightbulb moments. It comes from getting interested in something without a clear idea why youre interested in it and following that interest for sometimes for decades, and just kind of teasing it out until turns into something that is transformative that can change the world. The version of that in the episode on colds, call history of our mastery of cold and artificial refrigeration and airconditioning over the last 100 years. One of the weird heroes of that chapter is clarence berzon of birdseye frozen foods who invented the technology of flash freezing almost 100 years ago. Is passed to this was a beautiful process where he was a naturalist and a park ranger, at one point we recruited this initial. He goes up, he moved to labrador with
Stevenson, Deaton believe in the power of YSB
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Joseph's Hammer benefit concert May 19
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