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Wavemaker Wins Big At The Abby One Show Awards 2024

Among a total of 3,506 entries at the Abby OneShow Awards, Wavemaker took home a total of 16 metals followed by Essence Mediacom and Mindshare at eight and six each.

Powai
Assam
India
Mumbai
Maharashtra
Cadbury-mybirthdaysong
Cadbury-gaane-mishti
Swiggy-instamart
Cadbury-iniya-kondattam
Airtel
Innovative-use-of-emerging-technology
Tribes-communication-pvt-ltd

PayPal launching ad network fueled by user purchase data

PayPal plans to offer personalized promotions and advertising, targeting its approximately 400 million users.

Munich
Bayern
Germany
Amsterdam
Noord-holland
Netherlands
Mark-grether
John-anderson
Paypal-ads
Paid-media-editor
Search-engine-land

Abby Awards 2024: Shortlists announced in 23 Creative and 20 Media Abby categories

Media agencies submitted 1,258 entries this year compared to 1,019 last year, and creative agencies submitted 2,248 entries this year compared to 2,282 last year

Delhi
India
Powai
Assam
Mumbai
Maharashtra
Lowe-lintas
Health-abby
Hotel-westin
Gabby-awards
One-show
Creative-abby

Advertisers react to 'underwhelming' Google Marketing Live 2024

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

Amsterdam
Noord-holland
Netherlands
Munich
Bayern
Germany
Harrison-jack-hepp
Boris-beceric
Sarah-stemen
Max-pmax
Jeremy-krantz
Navah-hopkins

Amazon: AI-powered 'Performance+' ads offer 30-90% lower CPAs

Amazon Performance+ automates campaign management and optimization to drive lower cost-per-acquisition based on predicted conversion rates.

Munich
Bayern
Germany
Amsterdam
Noord-holland
Netherlands
Google
Paid-media-editor
Search-engine-land
Paid-search
Marketing-meetup

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