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TikTok debuts AI-powered ad automation tools

The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.

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Google starts testing ads in AI overviews

Existing Search, Performance Max and Shopping campaigns will be automatically eligible to appear in Google's AI Overviews.

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Google PMax upgrade allows mass AI creative asset production

Rapidly produce high-quality Performance Max creative assets at scale incorporating brand-specific fonts, colors and imagery.

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Google visual storytelling advances for YouTube, Discover, Gmail

Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.

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Google s first-party data unification Ads Data Manager available to all

Google advertisers can centralize and activate first-party data for more effective AI-powered campaigns via its Ads Data Manager tool.

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