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Hyderabad (Telangana) [India], July 30 (ANI/PNN): Wowidays, India's most trusted and fastest-growing holiday tours, MICE and events brand, has roped in Padma Shri Meenakshi Raghavan (Meenakshi Amma), a practitioner and teacher of Kalaripayattu, Kerala's traditional martial art, as its brand ambassador. With its amazing beaches, mesmerising backwaters, and scenic beauty, Kerala is among the most popular tourist destinations in the country. However, Kerala also boasts rich and unique culture, of which traditional martial arts is a big part. "We are thrilled to be associated with Padma Shri Meenakshi Amma for our Kalari Kerala initiative, which is aimed to showcase another side of Kerala before the world. Kalari Kerala offers the very best of Kerala and will leave the tourists mesmerised. While enjoying their holidays, tourists can learn Kalaripayattu, making them healthier and stronger and improving their lifestyle. Meenakshi Amma is an inspiration for everyone, and we are t ....
Phase I of Kerala Arts and Crafts Village at Vellar ready Updated: Updated: Tap online markets for promotion of handicrafts: CM Share Article Tap online markets for promotion of handicrafts: CM Chief Minister Pinarayi Vijayan has called for tapping the possibilities of online marketing of handicraft products to preserve and promote the State’s widely acclaimed art and craft traditions. He was speaking after dedicating the ₹20-crore first phase of Kerala Arts and Crafts Village (KACV) at Vellar near Kovalam here. “By lending a unique appeal to arts and crafts, we have to raise them to global standards. It is also important to explore the opportunity of online marketing of our handicraft products,” said Mr. Vijayan, while inaugurating the facility through videoconference. ....