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Less Is More? | News, Sports, Jobs

NEW YORK (AP) How much choice is too much? Apparently for Coca-Cola, it’s about 400 different types of drinks. That’s why the beverage company recen

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Coca-Cola, Kohl's among companies paring shopping choices

Plenty of retailers and suppliers are reducing the variety of their offerings to focus instead on what they think will sell best. Stew Leonard’s, a supermarket chain, now has 24 cereal flavors or types, down from 49 in 2019. Coca-Cola has discontinued half its drink brands to 200. Many businesses have decided less is better, justifying their limited selection by asserting shoppers don’t want so much choice. It’s also more profitable for companies because they’re not carrying over as many leftovers that need to be discounted.

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Keynote Speakers and Seminars Announced for Symposium '24

The roster of seminars and speakers has been announced for Symposium '24, the inaugural retailer-focused learning forum presented by the Plumb Club in

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Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers | News, Sports, Jobs

Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers | News, Sports, Jobs
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Buyers have fewer choices as brands cut offerings to focus on best sellers

Buyers have fewer choices as brands cut offerings to focus on best sellers
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