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Made You Look: How Brands Can Be Attention Magnets In A Distracted World

In the first of a three-part series on the art and science of attention, we explore why consistent differentiation is the creative sweet spot for brands to stand out and engage with audiences in the digital age. ....

United Kingdom , Iain Mcgilchrist , Arjoon Bose , Orlando Wood , Faye Liddle Moore , Dom Boyd , Deirdre Tippen , Media Agency Briefing , Three United , United Kingdom Insights , Marketing Effectiveness Practice , Outbrain Brand , Brand Studio , General Mills , Nature Valley , Digital Marketing , Brand Marketing , Branded Content , Attention Marketing , Content Marketing , Content Strategy , Data Analytics , Ocial Media Marketing , Performance Marketing , Consumer Behaviour , Media Measurement ,