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Javelin Launches New Integrated Brand Campaign for Toyota Ireland May 10, 2021 Javelin has launched a new integrated campaign for Toyota Ireland. The campaign “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid as the right choice for drivers today and into the future. The TV was filmed in Ireland in March 2021 with actor Liam Cunningham behind the wheel of a Toyota Hybrid, musing on life and the choices we make, as he drives from Wicklow to Dublin. According to Zoe Bradley, head of marketing communications, Toyota: “As Ireland’s favourite car brand, we are constantly moving the bar in terms of our creative ambition. For this campaign, we set out to move away from the more typical car category norms and deliver some simple storytelling around Toyota’s very strong Hybrid and other brand credentials. There is a lot of confusion out there for people choosing a new car, but what we do ....
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