They may come brightly packaged with colourful cartoon characters and cheerful slogans designed to appeal directly to children. But most food products marketed for kids are unhealthy.
Gisele Bundchen has helped create a smoothie for trendy organic market Erewhon. The price on the drink is an eye-watering $19, which is much more than the hourly minimum wage in the US.
Erewhon has confirmed that the celebrity-backed drinks contain approximately 700 calories. They are also thought to have almost 80 grams of sugar - 10 times that of a Krispy Kreme.