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Scripps Networks' Senior Director of Product Yazmin Wickham Talks Viewer-Centered OTT UX Design

Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board. ....

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Scripps Networks' Yazmin Wickham Senior Director of Product Yazmin Wickham Talks Viewer-Centered OTT UX Design

Recently I caught up with Scripps Networks Senior Director of Product Yazmin Wickham to get a better sense of the role a Director of Product plays in developing and managing UX at a diversified media company in the OTT and CTV universe. I learned how Scripps approaches the viewer experience, both in AVOD and SVOD models, and attempts to deliver as consistent an experience as possible across a wide array of platform, and the challenges and advantages of maintaining a unified (or nearly unified) text stack across the board. ....

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Articles for Streaming Media Editorial Staff

Articles for Streaming Media Editorial Staff
streamingmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmedia.com Daily Mail and Mail on Sunday newspapers.

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What Does SSAI Life Look Like Without Cookies?

Learn more about ad tech at Streaming Media East.
See complete videos and other highlights from Streaming Media West Connect on Streaming Media s YouTube channel.
Read the complete transcript of this video:
Nadine Krefetz: How do you track or target when you need to get people s approval for PPI?
Yazmin Wickham: To your first question, how does life look like without cookies? It s very bleak, but therein lies the rub, right? You have to ask for the PPI in order to be able to really track somebody and serve them appropriate ads across devices. So if you can t do that, you re just kind of shooting an arrow in the dark. Generally, the consensus idea seems to be that, if you can get somebody to give you permission to drop that advertising tracking cookie, or to provide you an email address that you can then anonymize, then you can use that with your ad tracking and carry it across everywhere they re consuming content. Without that, I m not quite sure. I d love to hear ....

Nadine Krefetz , Comcast Larry Allen , Larry Allen , Optu Jeremy Brown , Jeremy Brown , Yazmin Wickham , Katz Network Yazmin Wickham , What Does , Look Like Without , Streaming Media , Streaming Media West Connect , Network Yazmin Wickham , Jarred Willichinsky , Streaming Media West , காம்காஸ்ட் லாரி ஆலன் , லாரி ஆலன் , ஜெர்மி பழுப்பு , யாஸ்மின் விக்கம் , க்யாட்ஸ் வலைப்பின்னல் யாஸ்மின் விக்கம் , என்ன செய்யும் , பாருங்கள் போன்ற இல்லாமல் , ஸ்ட்ரீமிங் மீடியா , ஸ்ட்ரீமிங் மீடியா மேற்கு இணைக்கவும் , வலைப்பின்னல் யாஸ்மின் விக்கம் , ஸ்ட்ரீமிங் மீடியா மேற்கு ,