Online brokerages invest in financial influencers
SECTIONS
Share
ETtech
Illustration: Rahul Awasthi
Online brokerages flush with funds are tapping into financial services influencers and content creators to aggressively target young investors warming up to financial markets, amid a global stock market boom. Over 10 million new demat accounts were added in India last year, BSE data showed. Of these, many were debutants on online investing platforms.
These first-time investors have been helped along by content creators and financial influencers on social media platforms, including Google-owned YouTube and Facebook-owned Instagram, who are teaching the mostly under-30s audience the basics of investment – for instance, how to read a draft red herring prospectus.
Rake it in
SUBSCRIBE
Thank you for subscribing to Morning Dispatch
We ll soon meet in your inbox. / Morning Dispatch
India’s
financial influencers are having a moment in the sun. Keen to tap their huge followings, online stock brokerages are lining up to offer them hefty commissions in exchange for more users.
Also in this letter:
Delhi police descend on
Online brokerages are fueling the financial inluencer economy
Hi, it’s Apoorva. Financial influencers are much in demand these days as India’s online stock brokerage firms, flush with cash, tap the growing community to bring some of their followers and viewers onto their platforms.
The Globe and Mail Bookmark Please log in to listen to this story. Also available in French and Mandarin. Log In Create Free Account
Getting audio file . This translation has been automatically generated and has not been verified for accuracy. Full Disclaimer
GABRIELA BHASKAR/The New York Times News Service
GameStop Corp. rebounded on Friday after several online brokerages allowed investors to buy shares in the video-game retailer again, just a day after Robinhood Markets and other trading platforms limited trading in a number of volatile stocks during a period of extraordinary volatility and market drama.
But the incredible stock-market gyrations, which have captured global fascination with the rising influence of investors in online chat groups, continue to raise questions over the potential impact on broader markets and reaction from U.S. regulators.
Checking it out right before the expansion zone but I just wanted to add that just a great selection of music and that s what we do here at k p f k So again it s you know it s Monday and we re looking at changes and choices that we re going to be making you know or even just every day we re trying to figure it out but to day we re going to be chatting with our Let me say the topic anyway is going to be using function way to transform your life in 2020 and my guest is Master Well she s a function a master Denise Liotta Dennis who s been on the show before and I have expressed just how much I love her work and others that have heard the show and those who have worked with her since she was on the show last and and that s the reason why I wanted to have her back because we have something really special for you when I see a special I do mean that this is something that you really really going to be interested in I thought this would be such a great way to really work with those changes th