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we began in 1979 just publishing two small books. then the next year we added six small cook books. then the next year several more. but merrill good and his wife, phyllis, could never imagine how their fate would change 20 years later. we were putting together our publishing list for the upcoming season. we had a cookbook on that list that was not coming through. phyllis stepped in. with a book of slow cooker recipes solicited from friends and local women aptly called fix it and forget it. there was a real appetite for these books. they were brought into the stores and suddenly we were getting orders for reprints. without a single advertisement in the first year sales skyrocketed. our sales increased 1,000%, that is ten times in one year. most people talk about being up 10% or 50% is scary. doubling is really scary. we were up ten times in one year. success can come at a price. the goods worried their big hit could bankrupt their small business.

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