everything here, banners, shirts, flags? i wish i was right there. $100 for this. $115 nor that. i m not number one, no, i m number one. they have anything you could want with a team s name on it.n number one. they have anything you could want with a team s name on it.nr one. they have anything you could want with a team s name on it.n one. they have anything you could want with a team s name on it.u one. they have anything you could want with a team s name on it. schools are making loot. a lot of loot. 13 programs each surpassed $100 million in revenue, and the ncaa earned nearly $913 million, $681 million from tv and marketing deals. and when you add up the money earn the by service industries on game day and by merchandising, that s billions of dollars generated by over 400,000 college athletes every year. see now, when you start getting into the jerseys, this is where the question of athlete compensation becomes a real issue. the whole reason people are buying all of this stuff t
they re relatively inexpensive, or they will be? yes. so how people will use this, it s aimed at the 1.6 billion people that actually use kerosene now for lighting their homes. but yet make it so inexpensive that the 2.8 billion people that live on less than $2 a day can afford it. the price right now, our website, which is nokaro.com, is $15 for the samples. however, when we re dealing with ngos and large volume distributors, it s around $6 right now. and how low can you get it? we re working on substantial cost decreases with not only this model, but future models. we can bring the price down, long-term. to how much? maybe in the $4.50 to $5 range, depending on model.
new maintenance and operating technique that is uniform at all their plants. but in terms of stopping the leak, hayward told the financial times, we did not have the tools you would want in your tool kit. tony hayward knew what the weaknesses of bp were, meaning that over the last few years, there had been very high-profile accidents. it was incumbent upon him to put in place the measures to make sure that something like this did not happen. he did not do that. reporter: randi kaye, cnn, new york. want to talk about a gym with a bigger purpose than just fitness. no profits here, just people getting healthy at a price that they can afford. i ll tell you more about it when we come back. we get along [ laughing, hooting ] yeah, we really do and there s nothing wrong with what i feel for you i could hang around till the leaves are brown and the summer s gone
but i will note the $6 price is 40 yeah. is 40% off 40% less than our nearest competitor. right. but the nearest competitor doesn t matter. it s the 1.6 billion people you re talking about. at what point does it become absolutely useful and valuable to them. what s the price that you pay for a light bulb that gives you lighting, the equivalent of what you would pay for as kerosene or wood or whatever the case is. tell me, what number does this become the thing that lights up the developing world? yeah, as your lead-in pointed out, 5% of the income of some of these families, most of these families, goes towards fuel for lighting. so the break-even is actually about five months. after five months of use with this product, because there s no running cost, then they ve broken even and they re actually coming out ahead. all right. and how long should this bulb last? if you use it every day? there is one component that
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