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Movers and Shakers: Global, Admedia, MullenLowe, Virgin Media O2, Jellyfish, Epsilon campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Global offers campaign guarantees for audience numbers across TfL sites Brands will automatically have campaigns up-weighted if Covid rules impact footfall. by Fayola Douglas Sign in to continue Free email bulletins ....
How a sales restructure helped Global make better audio and DOOH campaigns For years, Global has delivered out of home and audio ads but to future-proof, it restructured its sales team to have both working in tandem for top campaigns. Mike Gordon, chief commercial officer of Global, explains how he fast-tracked a restructure by around two years. Global, Europe’s largest radio company, is the owner of digital advertising platform Dax. In January 2020, Dax rebranded with an expanded remit from audio to include the inventory of its significant outdoor advertising landgrab in 2018 and 2019. The move suggested an alignment across the media giant was on the cards. ....