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Samsung Creates Treasure Hunt In The Metaverse For Galaxy S22 Launch

Samsung has launched a campaign in the metaverse to allow people to win a Galaxy S22 smartphone. ....

Olivier Bockenmeyer , South East Asia , Reative Works , Social Media ,

Total immersion: marketers are experimenting with AR and VR to create experiences

In the wake of the pandemic, brands are turning to augmented reality (AR) and virtual reality (VR) solutions to let the consumer interact with the product in a way that’s safe and fun. Samsung’s Olivier Bockenmeyer shares his insights on how marketers can deliver these captivating possibilities while taking connection to unprecedented heights in a discussion moderated by Campaign’s Jessica Goodfellow and Meta’s Tawana Murphy Burnett. ....

Republic Of , South Korea , South Korean , Jessica Goodfellow , Samsung Olivier Bockenmeyer , Gideon Spanier , Yasmin Dastmalchi , Meta Leigh Thomas , Tawana Murphy Burnett , Sk Telecom , Campaign Asia , Olivier Bockenmeyer , Southeast Asia , Hyundai Motors , Leigh Thomas ,