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Pivoting for Value: Overhauling the media mix for a digital-first world | Partner Content

Pivoting for Value: Overhauling the media mix for a digital-first world | Partner Content
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Asia pacificTawana murphy burnettAbhinav maheshwariOxford university

From following marketing trends to creating them — a digital, mobile-led future is already emerging in APAC

Brand owners everywhere have lots to learn from a young, mobile-first population in APAC, who are at the vanguard of many of the emerging trends in marketing.

Murphy burnettTawana murphy burnettShelly chiangJustin peytonMeta murphy burnettRohit gulatiWunderman thompsonWunderman thompson justin peytonHarvard business schoolCampaign asia pacificSoutheast asiaBusiness behaviourBusiness school

Total immersion: marketers are experimenting with AR and VR to create experiences

In the wake of the pandemic, brands are turning to augmented reality (AR) and virtual reality (VR) solutions to let the consumer interact with the product in a way that’s safe and fun. Samsung’s Olivier Bockenmeyer shares his insights on how marketers can deliver these captivating possibilities while taking connection to unprecedented heights in a discussion moderated by Campaign’s Jessica Goodfellow and Meta’s Tawana Murphy Burnett.

Republic ofSouth koreaSouth koreanJessica goodfellowSamsung olivier bockenmeyerGideon spanierYasmin dastmalchiMeta leigh thomasTawana murphy burnettSk telecomCampaign asiaOlivier bockenmeyerSoutheast asiaHyundai motorsLeigh thomas

What s next for CPG brands?

As the pandemic continues and new consumer behaviours play out, brands are remodelling their strategic ecosystems for the 'next normal'. Dole Ventures and Fireside Ventures share insights on how marketers can transform the norms, habits and beliefs in their industry in a discussion moderated by Campaign deputy editor Gemma Charles and Facebook’s Tawana Murphy Burnett.. From Campaign US

United kingdomBarbara guerpillonVinay singhTawana murphy burnettGemma charlesSunshine for all investment fundDole sunshine companyDole sunshine company barbara guerpillonCampaign united kingdomDole venturesFireside venturesAll investment fund

What s next for CPG brands?

As the pandemic continues and new consumer behaviours play out, brands are remodelling their strategic ecosystems for the 'next normal'. Dole Ventures and Fireside Ventures share insights on how marketers can transform the norms, habits and beliefs in their industry in a discussion moderated by Campaign deputy editor Gemma Charles and Facebook’s Tawana Murphy Burnett.

United kingdomBarbara guerpillonVinay singhTawana murphy burnettGemma charlesSunshine for all investment fundDole sunshine companyDole sunshine company barbara guerpillonCampaign united kingdomDole venturesFireside venturesAll investment fund