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Brand owners everywhere have lots to learn from a young, mobile-first population in APAC, who are at the vanguard of many of the emerging trends in marketing. ....
In the wake of the pandemic, brands are turning to augmented reality (AR) and virtual reality (VR) solutions to let the consumer interact with the product in a way that’s safe and fun. Samsung’s Olivier Bockenmeyer shares his insights on how marketers can deliver these captivating possibilities while taking connection to unprecedented heights in a discussion moderated by Campaign’s Jessica Goodfellow and Meta’s Tawana Murphy Burnett. ....
As the pandemic continues and new consumer behaviours play out, brands are remodelling their strategic ecosystems for the 'next normal'. Dole Ventures and Fireside Ventures share insights on how marketers can transform the norms, habits and beliefs in their industry in a discussion moderated by Campaign deputy editor Gemma Charles and Facebook’s Tawana Murphy Burnett.. From Campaign US ....
As the pandemic continues and new consumer behaviours play out, brands are remodelling their strategic ecosystems for the 'next normal'. Dole Ventures and Fireside Ventures share insights on how marketers can transform the norms, habits and beliefs in their industry in a discussion moderated by Campaign deputy editor Gemma Charles and Facebook’s Tawana Murphy Burnett. ....