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The fast rise of slow fashion – and why the dress is the surprise success story of lockdown style A new generation of small-scale, low-waste, made-to-order brands have boomed as a result of the pandemic 2 May 2021 • 5:00am How slow fashion became cool: Alice Early, Rene MacDonald and Johanna Sands Credit: Phill Taylor and Simon Bray Johanna Sands designs the sort of breezy linen dresses in ice-cream colours that you want to wear to a party in the Tuscan hills… or a picnic on one of those balmy June evenings that make you briefly forget you’re in Britain. So not much good during a long, cold lockdown winter, then. Except that over the past six months, her brand has grown exponentially. ....