The best British dress brands to know this summer
Day-dress season is upon us! And these are the best to buy now
18 April 2021 • 5:00am
The British brands to buy dresses from now.
Last spring’s surprise lockdown fashion winner? The great British dress label. Brands from Kemi Telford to Kitri reported sales surges and best-ever seasons, as the arrival of better weather made everyone want to get all dressed up, even with seemingly nowhere to go.
But this year there places to be again, from picnics with friends, to family reunion garden gatherings, to the full plethora of events on offer once we are all finally released back into the wild. These occasions are just calling out for an easy breezy day dress; something you can throw on and feel good in, while soaking up the compliments from the tracksuit-tired eyes of everyone you now need to get to know again.
The British brands that won and lost in a year of lockdown
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Samantha Cameron and Sir Paul Smith on why Brexit is a disaster for British fashion
British fashion brands say they are hemorrhaging European customers
Samantha Cameron at home in a Cefinn dress
Credit: Rii Schroer
“The relationship between fashion and the government is the worst it has ever been. It’s toxic.”
Strong words from anyone, but particularly from Richard Ross – the founder of The Sock Shop and Trotters – who describes himself as a long-time admirer of Margaret Thatcher and a former Conservative voter. He, like so many others in retail, believes that fashion has been completely forgotten in the Brexit deal.