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What does the notion of 'sustainability' means in the minds of consumers?

Academic research reveals three key factors to sharpen the positioning & marketing communication efforts of brands claiming to be ‘sustainable’. When a. ....

United Kingdom , Frank Goedertier , Bert Weijters , Professor Of Marketing At Vlerick Business School , Vlerick Business School , Ghent University , Vlerick Business , Joeri Van , Ole Schacht , Peter Remon , Bluesky Education ,